JensenPrecast

CRM Adoption & Troubleshooting

Sr. Salesforce Business Analyst2025 – PresentReno, Nevada

Implemented AI (Copilot, ChatGPT, Claude) across Salesforce, Eloqua, SharePoint, Zendesk, PowerBI, Klue.ai, Zapier, RingCentral and more.
Rolled out 119,457 SKU bidding system across 22 Western U.S. locations.
Increased leads by 24% and Quotes from Q3–Q4 25 $60M to Q1–Q2 26 $2.1B through adoption.
Integrated acquired company (Champion Precast) and trained teams.

119,457

SKUs

22

Locations

130

Users

$60M – $2.1B

25 vs 26 Q1–Q2
SFDC Quote Volume

ConstructionSalesforceAI & AutomationChange Management

AFN

Mortgage Operations CRM

Salesforce Architect2023 – 2025

nCino, Jungo, Salesforce, FollowUp Boss, Tech Stack Integration.
Compliance integration between Salesforce, Jungo & nCino.
Built loan deadline tracking application.
Setup & trained team Vonage, RingCentral, PhoneBurner.
Ad Managers: Facebook & Google – Integration resulting in 49% open rate, 23% CTR.

$2B

Organization

Escrow Time Tracker

Improved close rates

49%

Open rate per 1000

Mortgage BankingSalesforceIntegrationsMarketing Automation

QuanataA State Farm® Company

Sr. Salesforce Solutions Architect2019 – 2023

Built and optimized SFMC, CRM, FSL, Einstein, Social Studio and Tableau.
Increased daily leads from 2 to 1,081 (Jan – Apr 2020).
Improved open rates from 2.5% to 35% (Datorama integration).
Created 160+ marketing journeys (SQL, SOQL, REST APIs).
Built Salesforce Tech Stack: Qualtrics, Snowflake, FiveTran, LiveRamp, Ad Managers, Audience Builders, Attribution, Omni-Studio 360, Datorama.

2 → 1,081

Leads per Day

35–37%

Email Open Rate

160+

Marketing Journeys

Reduced CAC$2,600 → <$247

in 4 years

Automotive InsuranceSalesforceMarketing CloudData & Analytics