Customer identity : Consent : Behavioral data : Audience segmentation : SFMC journeys : Advertising activation : Engagement measurement â : Salesforce : Dialer Tools (RingCentral, Vonage, Sales Dialer)
Architected and led the multi-year rollout of an enterprise Salesforce-centered marketing, customer data, identity, and audience activation ecosystem.
Built the operating model around Salesforce as the customer master record, integrating Salesforce Marketing Cloud (SFMC), AWS S3, Redshift, LiveRamp, third-party data providers, advertising platforms, analytics, and social channels.
Built a WONDERFUL Circle of Success!